Luckily there are multiple ways to block email tracking pixels. If the email recipient has images enabled on their email client and a request to SendGrid’s server for the invisible image is executed, then an open event is logged.”Īnyone using this software can tell not only that you opened their email, but how often you opened it since an “open event” is logged every time you do. “Open Tracking adds an invisible, one pixel image at the end of the email which can track email opens. Its version of the software is called Open Tracking: That can include whether the email was opened, what you clicked on, and even where you were when you opened it.Īn article by Karissa Bell for Mashable explains how one email marketing company, called SendGrid, uses tracking pixels. When you open an email with a tracking pixel inside, code written into that pixel relays information back to the sender. They might be part of an image, but sometimes they’re part of a link or invisible to the naked eye.
Tracking pixels do what it says on the tin - they’re pixels embedded in the body of an email that track your activity.
